In my last couple of years in the US I have grown very fond of the Infiniti brand. It's newest baby, the second gen G35, is a great-handling, good value sports sedan that has one thing the BMW 3-series has no more: great looks. And it's coming to the UK to spearhead Infiniti's expansion into the European market.
Finally, the British press has taken notice and tested the G35S. The judgement was predictably emphatic for anyone who has driven the Infiniti: brilliant is a word that stuck in my head after reading the review. The Infinity G35S deserves to succeed, and I am sure the buyers will soon enough vote with their wallets.
What is it that I hear you say? Lexus still cannot quite crack the European market? Well, us Europeans tend to be set in our ways, but that was not the reason that Lexus failed. The reason they failed is that they came with cars designed primarily for the US/Japanese market. The Infinity brand has a much more interesting portfolio of genuine sports sedans (the G and M series), as well as a great sports-SUV (the FX) which upstages the Cayenne in the looks department. It should and will succeed.
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