New Cars: The Taurus/Sable twins

Don't worry, your worst nightmare is not about to come true and Ford is not resuming production of the previous Taurus. Rather, it's going to use the venerable name on the facelifted 500, the Taurus X name on the facelifted Freestyle (aka Styleless) and call the tweaked Motego the Sable.

This begs the question "Why?!?". Does Ford really think the consumers have a positive sentiment towards a car whose name has become synonymous with Crappy Rental?

Also, I think that Ford should not have grafted its undeniably handsome Fusion-esque new corporate face onto such boring turds as the 500/Freestyle. Before, the Fusion was a "Ford Apart", a genuinely exciting model in an otherwise mediocre range. Now, it's impact on the customers will be diminished by a whole fleet of copycat faces. Reminds me of the late Rover's rebadging of the 200 and 400 as 25 and 45 after they debuted the handsome 75.